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 Welcome to the premier resource for all real estate information and services in Heber/Overgaard. When you are looking for Real Estate, West USA is the company to call. West USA Realty is ranked 13th most productive company in the Nation and holds the distinction of most sales per office! There are many cross-sales that occur as a result of the in-house networking within our company which is key when considering West USA Realty.

 I hope you enjoy your visit and explore everything my realty website has to offer, including Overgaard real estate listings, information for homebuyers and sellers, and more About Us, your professional Heber/Overgaard Realtor.

 Retired after 30 years in the United States Marine Corps and I love being in Real Estate! With skill and care I match Buyer and Seller. My business is people, service and Real Estate is my product, communication and information are my tools.

 Looking for a new home? Use Quick Search or Map Search to browse an up-to-date database list of all available properties in the area, or use my Dream Home Finder form and I'll conduct a personalized search for you.

 If you're planning to sell your home in the next few months, nothing is more important than knowing a fair asking price. I would love to help you with a FREE Market Analysis. I will use comparable sold listings to help you determine the accurate market value of your home.

Real Estate News!!!

Latest Realty News from NAR

Charity Deduction Faces Same Tax Reform Risk as MID

Of all the itemized deductions, the one for charitable contributions might seem to come out the best under tax reform. That’s because it’s the only deduction under both the House and the Senate versions of the bill that is largely undiminished. And yet charities complain donations will dry up under tax reform. What gives?

b“Provisions in the tax bill the House and Senate are considering would make the situation worse” for charities, Ray Madoff, director of the Boston College Law School Forum on Philanthropy and the Public Good, says in a Nov. 27 New York Times opinion piece.

The problem, Madoff says, is the near doubling of the standard deduction. With all of the other itemized deductions either going away or constrained by new caps, most households will opt for the standard deduction rather than continue to itemize. That renders the tax deduction for charitable giving nearly meaningless. As Madoff puts it, “A vast majority of American taxpayers would no longer itemize and therefore would receive no benefits for their charitable giving.”

That argument might sound familiar. It’s the same one NAR is making about homeownership. Under the Senate bill, the mortgage interest deduction would be left intact, but the deduction for state and local taxes would go away. In the House, MID would be limited to mortgages of $500,000 and the deductions for property taxes would be capped at $10,000, while the deduction for state and local income and sales taxes would be entirely repealed. So, while MID is preserved, either entirely or in part, very few households that itemize today would continue to do so. As a result, MID would continue to be a benefit only for the wealthiest households.

Given the structural changes to the tax code lawmakers have before them, preserving the deduction for charitable contributions is mostly meaningless. This is exactly the same thing REALTORS® are saying about tax incentives for homeownership. They’re meaningless for most households if tax reform passes in its current form in both the House and the Senate.

More on tax reform’s impact on homeowners in The Voice for Real Estate.

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Don’t Just Sell a Home; Market a Lifestyle

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for "a place for their life to happen."

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for “a place for their life to happen.”

To help your listing stand out from the competition, focus on the lifestyle the property will help buyers achieve, in addition to common details such as square footage and number of bedrooms.

That’s the advice of visual effects specialist Kevin Tengan, who has turned his experience working on Hollywood productions into the foundation for a real estate business that reflects his love for imagery and storytelling. A buyer might say they want a four-bedroom, three-bath house with a sunny kitchen and a backyard, but what they’re really looking for is “a place for their life to happen,” he said during a session at the REALTORS® Conference & Expo in Chicago earlier this month.

“A lot of what we communicate is ‘what’ and ‘how,’ but few talk about ‘why,’” said Tengan, CRS, chief operating officer of RE/MAX Prestige in Honolulu. “Start with the why.”

As you develop marketing campaigns, remember that saying a home is in a great neighborhood isn’t as powerful as showing why that is the case, said Tengan. For example, if you produce a video property tour, include footage of nearby attractions such as beaches, museums, shopping districts, and other aspects of a community that can inspire a buyer to want to live in the area—not just in the home. Anything you can do to tie your listing to the lifestyle buyers want will attract more traffic, Tengan said.

One of the keys to developing marketing materials that will resonate with buyers looking for a certain lifestyle is understanding the trends that characterize the people you are trying to reach, said Emily Line, vice president of commercial services for Realtors Property Resource®. As a real estate professional, you have access to an enormous amount of data about what consumers are looking for. There are services that can sift through the information and create reports to help you develop an effective pitch, Line said.

The data can help you tune in to trends that reflect the kind of buyers you want to reach. You can identify people in certain kinds of occupations, where they like to shop, and what they like to do for entertainment, Line said. This information can help you connect with buyers in your area, as well as investors who want to purchase commercial or residential properties that will attract certain types of tenants, she said.

Turn the information you collect into a marketing tool by incorporating it into a story that connects the property to the goals and lifestyle of those who would buy it, Tengan said. “At the end of the day, the story is all that matters. A great story evokes a reaction.”

‘This is Our Moment. Own it.’

“Are you ready to own it with me?”  asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. “We absolutely have the power to make a difference.”

Mendenhall was sworn into office by her father Richard Mendenhall, who was 2001 NAR president. “There is nothing more powerful in this journey than sharing it with others,” she said addressing thousands of REALTORS® at the Inaugural gala during the REALTORS® Conference & Expo in Chicago.

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Mendenhall ended her inaugural festivities with a group rendition of “REALTORS® Own It”—the vibrant tune that she co-wrote for her presidency. The song evokes the pride and power embodied in dedicated real estate pros who strive each day to meet the complex needs of their clients and keep the industry strong.

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Ernest Matkin
Branch Manager
West USA Realty
1824 Highway 260
Heber, AZ. 85928
Phone: 928-240-4776
Email: ernestmatkin@ymail.com

Testimonials Page

Ernest did an amazing job listing and selling my cabin in 1 day. He kept me informed along the process and helped me address the 2 inspection issues. His knowledge of the market, his responsiveness to my questions and communication of the process exceeded my expectations.
Ernest is honest,, forthright, patient, attentive, flexible, knowledgeable, a client advocate, and on top of all the details from beginning to end of the real estate transaction, and the BEST REALTOR we have ever worked with. Ernest kept the complicated buying process on track. We are very appreciative of his expertise. We would recommend him highly.-- buying or selling!!
My husband and I have purchased several homes, over the past 30 years. Ernest Matkin, is by far, the best Realtor we have ever had. (and we have had some great ones) He truly cares, and is very efficient. Since we are a couple hours away, from the property we purchased; he stepped in for the walk through, home inspection, carpet cleaners, and the list goes on and on. I highly recommend Ernest!!
We first met Ernest upon recommendation of my brother and his wife. Ernest was actually representing the sellers when they bought a property. He made such an impression during their purchase that they referred him to us when we needed a realtor. In the beginning, he showed us several properties that we were interested in and never pushed or swayed us to buy. It took us a couple months to find a cabin that worked for us and Ernest was extremely patient. We told Ernest it had been 30 years since we had made a real estate purchase and would be counting on him to assist us thru each step (AND HE DID). We live 300+ miles away in New Mexico and Ernest was always there for the appraiser, inspector, and anyone else that needed access. He was always quick to point out any problems that he thought need to be addressed. Looking back on the process from beginning to end Ernest was always on top of everything. We never had to ask for information because it was usually provided to us prior to needing it. Ernest even scheduled a couple contractors to come over and fix some small issues that needed attention before we moved in. We would highly recommend him to anyone needing a realtor.
We recently purchased a vacation in Heber, AZ. Ernest Matkin was our realtor and provided excellent service. From the initial purchase offer to the closing, he was there to walk us through the buying process. He was there for the inspections, appraisal, and necessary repairs and final inspection at closing. We would highly recommend him to anyone wishing to purchase or sell a home.
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